It enables businesses to create a business profile that appears on Google Search and Google Maps, making it easier for potential customers to find them.

With Google My Business, businesses can display their business information such as their name, address, phone number, website, hours of operation, and photos. They can also showcase their products or services, receive and respond to customer reviews, and post updates and promotions to their profile.

The platform also offers insights into how customers find and interact with their business profile, including data on how many people have viewed their profile, clicked on their website, and called them directly from the search results.

Google My Business is particularly useful for small and local businesses, as it helps them to increase their visibility online, attract more customers, and compete with larger businesses in their area. It is easy to set up and use, and provides a simple yet powerful way for businesses to manage their online presence on Google.