The goal of SEO is to increase a website’s visibility and ranking in search engine results pages (SERPs) for specific keywords and phrases relevant to the website’s content and audience.

There are two main categories of SEO: on-page optimization and off-page optimization. On-page optimization refers to optimizing the website’s content and structure to make it more search engine friendly. This includes optimizing titles, meta descriptions, headings, and other HTML elements, as well as ensuring that the website’s content is relevant, informative, and high-quality. Off-page optimization, on the other hand, refers to activities done outside of the website to improve its ranking, such as link building, social media marketing, and content marketing.

SEO is a complex and ever-changing field, with search engines constantly updating their algorithms to improve the relevance and quality of their search results. Successful SEO requires a combination of technical knowledge, analytical skills, and creativity, as well as a deep understanding of the target audience and the keywords they use to find information online. Ultimately, the goal of SEO is to drive more traffic to a website, increase its visibility and authority, and ultimately, drive more leads, sales, and revenue.